4. How Did You Use Media Technologies In The Construction And Research, Planing And Evaluation Stages?

3. What Have You Learned From Your Audience Feedback?

 

I first did my audience feed back by creating a questionnaire using Microsoft Word, which I then printed and handed round to my class mates, who are also my target audience age group. I asked them to tick the 2 they most preferred. As you can see from the results, Eastcote Echo was the most preferred. Yet after discussing with my teachers we felt that we could think of something more eye catching and interesting, which is when we came up with H.A SIX. As young people associate people from areas by there postcode and also as we felt it was unique.

I then did more audience feedback back by doing a questionnaire  for my target audience by asking which font would most appeal and attract them for the masthead of my newspaper. I did this by downloading various fonts from a website called "Dafont.com" which I felt would most appeal towards my  target audience, I then used Microsoft  Word to type print them. I then handed them out to 8 of  my class mates and asked them to tick which one they  preferred the most.

  Here are the results I got back from my

 questionnaire on fonts for the masthead.

I also did some audience feed back doing a questionnaire to my target audience by asking what would interest them in a local newspaper and what would convince them to buy them, I did this with a recording device which I then downloaded on sound cloud and embedded a link on my blog. I have also had audience feed back from my teachers throughout creating on my newspaper and also other class mates, especially as there age group is my target audience, such as what they felt I should change and improve.

These are the Recordings from Soubndcloud I embedded on  my blog.

The Recording device I used to record my interviews - Zoom recorder.

Here are the questions and  answers  which I asked .

These are my feedback questions I passed round my class to ask my target audience what they think about my newspaper:

These are the answers I got back from my feedback questionnaire.

Overall I found my feedback extremely helpful. Especially as my class mates are my target audience, it was very easy for me to ask one of them there opinion on something and whether it would appeal to them or not. I also found my teachers feedback very helpful as they were able to guide me in the right direction and gave me different ideas on the various ways I can get audience feed back from my target audience.

2. How Effective Is The Combination Of Your Main Product And Ancillary Texts?

I have tried to create synergy between my media texts. Linking them together using colours, fonts, telling the audience what is included in my radio advertisement, using similar colours on the poster as I have used on the front cover and second page of my local newspaper.

Poster.

I believe I created synergy with my poster and local newspaper front cover and second page well. I used the same colour scheme and the same fonts I used in my local newspaper as I have on the front cover of my newspaper. I also I used someone young to photograph for the poster as I thought this would appeal more towards my target audience. I also added the twitter and app for smartphone addresses, which are included in the local newspaper.

Here is a diagram how I used synergy with
my poster and the front cover of my newspaper.


Radio Advertisement

It was difficult creating synergy between a radio advertisement and my local newspaper as it is not visual, but I feel I accomplished it well. I included topics in radio advertisement which are also included in my local newspaper. I also made the radio advertisement a conversation between a young boy and a woman, which also creates synergy as I used young characters which will appeal to a young audience listening.

Script I made for my radio advertisement.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

I began my research into newspapers by learning the different conventions between broadsheet and tabloid newspapers. I was paying attention to:

-The difference in size, which newspaper has more articles and information in it?
-The different languages used in articles, how broadsheet headlines are factual and informative, whereas tabloid newspaper headlines are more shocking and outstanding.
- The type of adverts which were used - whether they were aimed more towards an upper class or lower class
- The difference between how many images.

From doing this research it made it easier for me to make my decision on which conventions I would like to follow when making my own newspaper.

I then began to do research into local newspapers, looking at what kind of articles are written, whether it is mainly soft or hard news, also the price and type/amount of adverts used.

When beginning to create my local newspaper, I felt sure of the type of conventions I wanted to use. I felt using tabloid newspaper conventions would be much more interesting as this is a much more laid back kind of newspaper compared to broadsheet. The one convention I did not wish to follow is the target audience of local newspapers. From my research it was clear that most, or nearly all local newspapers are aimed towards elderly people or the adults livings in the area. The type of news which is included is mainly soft news, including headlines, stories such as "I've lost my cat for a week". The adverts included are mainly local businesses, such as estate agents or plumbers in the area and also schools which would only appeal to a certain audience.

I wished to create a local newspaper which would attract and interest a younger audience. I began my research by doing a questionnaire and finding out what teenagers would find interesting in a local newspaper, many said sports, fashion, events and celebrities. Which are features which are not normally used. I began writing my articles after knowing what interests my target audience. I especially followed conventions such as creating advertisements to do with local businesses and the articles being soft news, yet instead the topics I've written and included would mainly appeal to a younger audience rather than conventionally elderly people and adults. I advertised an APP and a twitter page for my local newspaper which would not normally be included in typical local newspapers, but I felt this would be a feature which would appeal to a younger audience. I also followed the three color convention, I personally used red green and black. When creating my local newspaper I used a very similar layout to a local newspaper called Ham&High, and followed the design and layout conventions from this. I also used the convention from tabloid newspapers of the main headline being in a large bold font.